How to Pronounce "brochure"
The correct pronunciation of "brochure" is BROH-shur /ˈbrəʊ.ʃər/. Tap play to hear it, say it into your mic for a free clarity check, and fix the "bro-CHUR" habit for good.
brochure
/ˈbrəʊ.ʃər/A small booklet with pictures and information about a product or service.
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Record yourself saying “brochure” and get a real, AI-graded pronunciation score with word-by-word feedback — free, no account needed.The Indian-English Mistake: "bro-CHUR" — and the Fix
| Aspect | Common in India (incorrect) | Correct |
|---|---|---|
| Sounds like | Saying "bro-CHYOOR" or "bro-CHUR" with a hard "ch". | BROH-shur /ˈbrəʊ.ʃər/ |
| Stress | Often on the wrong syllable | First syllable in UK (BROH); second in US (SHOOR). |
How Do You Pronounce "brochure"?
"brochure" is pronounced BROH-shur /ˈbrəʊ.ʃər/. The stress is on the first syllable in UK (BROH); second in US (SHOOR). As a noun, it means a small booklet with pictures and information about a product or service.
The "ch" is "sh": BROH-shur. Never "bro-CHUR" with the "ch" of "chair".
Note: US /broʊˈʃʊr/ ("broh-SHOOR") — stress moves to the end, but "ch" stays "sh" in both.
Say "brochure" Step by Step
Break the word down, get the stress right, then blend it back together at normal speed. Repeat each step out loud three times.
Break it into syllables
BROH-shur — say each part slowly and separately first.
Stress the right part
First syllable in UK (BROH); second in US (SHOOR). Make the stressed syllable a little louder and longer.
Nail the key sound
The "ch" is "sh": BROH-shur. Never "bro-CHUR" with the "ch" of "chair".
Blend and repeat
Now say "brochure" at normal speed: BROH-shur. Record yourself and compare.
Minimal-Pair Drills for "brochure" (2 Minutes, Out Loud)
Say each drill line aloud, slowly first, then at normal speed. On the last drill, use the mic check at the top of this page to test yourself.
say chef → shef → now brochure: BROH-shur
Same French ch = 'sh' sound in both words.
broh → shur: BROH-shur
Two beats, UK stress on BROH.
NOT bro-CHUR — BROH-shur
Never the ch of 'chair' — this ch is always 'sh'.
At speed: download the course brochure
Keep the 'sh' soft even at speed.
Why "brochure" Is Tricky — and How to Fix It
Why this happens
French loanwords use "ch" for /ʃ/, but everyday English words (church, chair) train learners to read it as /tʃ/.
Tip: Same "sh" as in "chef" and "machine": BROH-shur.
Hear “brochure” in a Sentence
Read each line aloud with the same rhythm. The word to listen for is in bold.
Download the course brochure from our website.
The travel brochure shows all the packages.
She handed me a glossy brochure.
Words Related to "brochure"
Now say it inside a sentence
Getting "brochure" right on its own is the easy part. Pronunciation only sticks in connected speech. Read a passage aloud and get scored on accuracy and pace, word by word — free, no login.
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Frequently Asked Questions
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